Each person handles a space in the online marketing of a website

I know a girl who’s entire family works for an SEO company.

Her father is the salesman and he goes to companies, like HVAC companies and talks the dealer’s into signing up with with his SEO company.

He tells the HVAC team about how a properly optimized website affects business and how using SEO on your website can make it achieve page one status on google. The more people visiting the website, the higher it will rank on google just from that simple fact. This will cause more people to call the HVAC business. After the HVAC team signs on with this girls dad, they are taken to her brother, who builds the website. He handles the layout and formatting to make sure the style is up to date with google’s current standards. He determines where and how the images will be placed, what color the font should be, how many pages will be suitable for the business, and more. Her mother writes all the copy for companies like the HVAC client. She writes content for all of the services the heating and cooling company outlines for them during their first interview. Then, everything is put together on the site. The girl I know targets keywords. She uses basic search engine marketing to rank as high as possible on google. Sometimes the company wants PPC ads, which is extra, but that guarantees their place a the top for as long as their budget will allow. Regardless, she makes sure the HVAC company name is visible. Without proper keyword targeting, the website would not be seen and very difficult to find on google.

 

SEO