Even after all of the ads on my computer, all of the online SEO methods suggested by hired professionals, our business is not getting nearly as many people visiting the site as I would like. I have hired many bizarre professionals from various web designers to SEO companies and yet our website’s traffic was still so much lower than it should be. I finally decided to go for the ultimate. Google, that is. Google was the greatest search engine, and I knew if I ever wanted the greatest attention, I would go for advertising on Google. The only underlying issue with Google is that it is incredibly costly. Unlike many less popular search engines, Google carries a high price. I had already gone and checked other less popular search engines, and while the price was definitely better, I wanted what was best for our business. While most online ads only cost $2 to host, the amount can abruptly add up into the thousands of dollars each month, but I would also be able to make up a huge portion of that amount by customers having Heating and Air Conditioning service or having a current heating proposal installed after using my ads to find my business. I already knew most of the people who would click on the ads would probably actually not buy anything, and some would actually be fake bots, however the ones who did would be providing profits, and those were the ones I was looking for. I paid for an assortment of Google ads for about 6 months, and I guess that it was a step in the right direction. NOw, I have particularly noticed an increase in people visiting our website as well as way more people calling for heating and cooling service. So far, paid Google ads have worked for me.