I am a content supplier for a digital advertising business.
This corporation mainly does SEO for Heating and Air Conditioning providers.
They currently have a web building team, an SEO team and some salesmen. What I do is the social media for the Heating and Air Conditioning companies. I care a lot about my work and it’s pretty straight-forward. For every Heating and Air Conditioning corporation I do social media posts on Google Plus, Twitter, and Facebook every month. Each separate corporation only gets 6 posts across the platforms. It might seem as if that’s not many, but doing it every month for every Heating and Air Conditioning supplier adds up to a lot. I try to do different little themes each month too. In the cold season is when I mainly post about heating units. I use content from each Heating and Air Conditioning corporation website. I usually use furnace repair, heating repair, and the heating installation pages for each separate month. I do the same thing with A/C in the summertime months. The Spring and fall seasons are difficult to know what to post. That’s because nobody is really thinking about heating repairs or A/C tune ups, either. So what I do is mainly push information about the business. I will sometimes post BBB ratings, or if the corporation has NATE certification or even if the have Carrier products. I also can do posts at specialty repairs. I can write about water heaters, ductwork cleaning or air purification systems in the off season sometimes. This is fun because each corporation is pretty particular with their specialty services. It gets to be difficult when the corporation does not have much else besides central Heating and Air Conditioning services to offer. That’s when I’m trying to come up with other things about the business seem to be sort of bland.