When I went to college I wanted to go and study something that allowed me to keep my creative side.
After taking some introductory courses my freshman year I found that graduating with a marketing major would benefit me since a lot of businesses need marketing.
After college I landed a job with a local HVAC company in my hometown to do marketing for them. It is actually a really fun job even though some people think that HVAC sounds really boring and too technical. Within a year of working with the HVAC company I have learned a lot. I have learned that there are many different kinds of HVAC systems. There are different HVAC systems that relate to the region that you live in. It’s important that as a marketing major you understand the industry that you work in so when you’re marketing it’s easy for you to take that knowledge and apply it to HVAC marketing materials. With every holiday the marketing team tries to come up with something very clever. In past years the company never did anything during Valentine’s Day. I decided to come up with something stating that: “the traditional way to celebrate Valentine’s Day is to give your significant other flowers and chocolates but we want to approach you with a different gift idea that doesn’t inspire romance, but it brings peace of mind.” Ok so it may not have been the greatest saying that I have ever come up with but it was start to portraying the membership that we offer and the warranties that cover the HVAC system that we provide.