I feel a bit embarrassed to say that, even though I am really young.
I am not internet savvy.
When a lot of people think of my generation, they think of all of those kids that are tech savvy, and they can just do anything on the internet. I guess I am the exception to that rule, because I’m not tech savvy in the least. Anyways, my parents have been running a heating and air conditioning business for the past 10 years, and they know the way of business pretty well. However, over the past few years, they have seen a decrease in sales. Since both of my parents know even less about technology than I do, they asked me for help on how to increase their customer base. Honestly? I wasn’t quite sure, I don’t know much about technology, nor am I good at advertising. However, there is one thing I am good at, research. I started looking up ways on how to better advertise your business, and that is when I discovered online marketing. Once I discovered digital marketing, everything else fell into place. I learned about the ways of drawing customers to your business, including pay per click, search engine optimization and link building. There was an incredibly helpful guide that went into great detail about how to produce great ads and get them out there, and how things like PPC work. I told my parents everything I’ve learned, and then directed them towards an online marketing business if they needed any additional help. I’m so glad I was not only able to help my parents, but learn so much about online advertising as well! I feel like I am getting better at technology already.